Once again this year, IDarte students participated in the Visual Awards Window Display Competition, organized by the Álava Chamber of Commerce
As has been customary in recent years, IDarte students have participated in the Visual Awards competition, organized by the Álava Chamber of Commerce. The purpose of this competition is to recognize and financially reward the efforts of businesses that are committed to improving, innovating, and recycling their commercial spaces. Within this framework, various awards have been given out in the different categories of the competition, in which numerous establishments from the Álava region have participated.
As for the school’s students, once again this year they took part in the El Corte Inglés Award category. This category recognizes the most creative establishment within the Promesas del Diseño (Design Promises) initiative.
A total of ten groups participated in this edition. The proposals developed focused mainly on Christmas and winter themes and were designed to be completely customized for each business. To this end, the students analyzed both the identity of each establishment and the specific needs expressed by their owners. This resulted in realistic proposals covering all phases of a stage design project: from the initial ideation phase (idea and concept development, technical description, and budget preparation) to final execution and staging in the storefront windows.
After the designs were installed, the Álava Chamber of Commerce was responsible for selecting the winning window display. The prize went to the proposal submitted by students Elena Heras, Amy Holland, Edurne Navas, and Nikolás Brocal for the Astrolibros 2 bookshop, located at Vitoria-Gasteiz.