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School of Art and Higher School of Design

Category: News EN

I·D arte Graphic Design students and teachers take part in the 3rd edition of Basquerville

Posted in Higher Level Studies in Graphic Design, News EN
Posted on by IDarte

From October 9th to 11th, the Graphic Design faculty and students of I·D arte took part in the third edition of Basquerville, the Design and Technology Festival held in Vitoria-Gasteiz. In just a few years, this event has become one of the most important references in the Basque creative scene, offering a space for exchange, reflection, and collaboration among professionals, companies, educational institutions, and design enthusiasts.

This year, the festival took place at IAK Antzokia, located in the heart of Vitoria’s Old Town. The intimate atmosphere of the venue, together with its vibrant surroundings, created the perfect setting for a weekend filled with ideas, experiences, and creative energy. Over three days, talks, workshops, round tables, and demonstrations explored a wide range of topics, from artificial intelligence applied to design and sustainability in digital production to the role of visual identity in contemporary culture.

A particularly meaningful moment for our school was the participation of Arrate García Ardanaz, a former I·D arte student, who presented her work within the Harrobi programme. This section of the festival is dedicated to showcasing the projects of young and emerging designers, giving visibility to new voices in the creative field. Seeing a former student share the stage with established professionals was deeply inspiring for both teachers and current students, as it demonstrated how the training received at I·D arte can serve as a strong foundation for building a professional career in design.

Basquerville, organised by SPRI along with other public and private collaborators, aims to foster collaboration between design, technology, and business, highlighting design as a strategic driver of innovation and social transformation. This edition once again emphasized the strength of the Basque design scene and the importance of creating networks between local agents, universities, studios, and creative communities.

For the teaching team at I·D arte, attending Basquerville represents a valuable opportunity for professional development and direct connection with current design practices, while for students it provides an enriching and motivating experience that complements their classroom learning.

At I·D arte, we are proud to take part in initiatives like this, which strengthen the ties between education and professional practice, and reaffirm our commitment to promoting an open, critical, and socially engaged approach to design and contemporary visual culture.

Representation Systems: The Fundamental Language of Design

Posted in News EN
Posted on by IDarte

In the vast universe of design—whether graphic, interior, or illustration—there is a discipline as silent as it is essential: representation systems. Often overlooked, this is where real design thinking begins.

Understanding space starts with something as simple as a dot: not just a mark, but a starting point from which we begin to construct. From that point emerge the straight line, the plane, and the volume. These are not just abstract concepts; they are the first “letters” of the visual language we use to comprehend objects. From this geometric foundation, transformations—homothecies, rotations, similarities—open new possibilities in design: they allow us to modify proportion, scale, and spatial organization in a comprehensible way, bringing coherence and strength to the visual message.

To express all of this, we use visual tools such as axonometric projection, perspective, or orthographic drawing. These systems are much more than technical drawing—they form a visual language that allows us to clearly communicate ideas, linking logic and communication, and helping us understand spatial organization and relationships between elements.

Throughout the history of design, geometry and representation methods have played a crucial role. They do not just depict reality—they construct ideas and make them communicable. That’s why representation systems are not “just another subject”—they are a way of thinking in design.

At IDarte, when students work on representation systems, they are not simply learning how to draw. The process goes much deeper: it teaches them how to observe and understand space, how to relate objects, and how to structure their design thinking. It becomes a tool for precise thinking and serves as a fundamental visual literacy across all design disciplines.

At the beginning of this academic year, the three departments involved in the Drawing/Representation module—Graphic Design, Interior Design, and Illustration—developed exercises from their own visual languages. In Graphic Design, students developed their own typography based on the concept of tangencies. Using intersections between circles and lines, arc capacities, and complex geometric constructions, they created a typographic system. These are not just letters, but visual identities structured through geometry. Transparency in the process—centers, points of contact, helper lines—was key to making the typographic structure clearly understandable.

Autor Xabier Ogueta

In Interior Design, first-year students worked on an inspiring exercise: interpreting the staircase from Olivetti’s showroom designed by Carlo Scarpa. This project allowed them to study the work of a design master and showed how technical precision and creativity must go hand in hand. The choice of representation method and every line drawn served to clarify the visual message and reflect the spatial intent of the project.

Olivetti showroomeko eskailera
Autor Markel Carnicer

In Illustration, students constructed and illustrated an isometric drawing of a classic Kodak Duaflex camera. Technical rigor—parallel lines, angle-based projections, precise circles, volume coherence—was fused with artistic expression to bring personality to the object. This exercise demonstrated how geometry and creativity can enhance one another.

Autora Iratxe Arrilucea
Autora Kattalin Etxebarria

The work done in all three disciplines demonstrates that representation systems are not isolated fields, but rather a shared language that enables dialogue across all areas of design.

For future designers, mastering these systems means mastering communication: being able to clearly express ideas and transform technique into emotion. It’s a skill that opens new doors in the way we conceive and create design.

IDarte and José Uruñuela Conservatory collaborate on a project merging dance and photography

Posted in Higher-Level Photography Program, News EN
Posted on by IDarte

IDarte (Public Higher School of Art and Design of the Basque Country) and the José Uruñuela Dance Conservatory have worked together on an artistic project that combines dance and photography.

Second-year students from IDarte’s photography programme and sixth-year students from the Conservatory have developed a creative initiative exploring the visual expression of dance and the body. This is the third consecutive year of collaboration between the two institutions, a partnership that continues to strengthen the relationship between IDarte and Uruñuela, while promoting students’ professional training and interdisciplinary work.


The aim of the initiative was to provide dance students with professional-quality visual materials — a personal portfolio to present to dance companies.


The photoshoots took place over two days. The first session was held in IDarte’s studio to focus on lighting and controlled portrait techniques. The second session was at the José Uruñuela Dance Conservatory, where movement and stage presence were captured.

In the following days, photography students carried out the postproduction and editing of the images and video. The final output included a series of professional portraits and a short “making-of” style video that summarises the process and the experience of collaboration.
You can watch the video here:

“This project has given our students the chance to immerse themselves in a real professional assignment, while understanding the importance of communication and collaboration across disciplines,” explained Laida Beristain, IDarte lecturer and project coordinator.
The photographs reflect each dancer’s personality, movement, and expressiveness, through a carefully considered technical and aesthetic approach.

According to Conservatory faculty, “the photographers’ artistic perspective has allowed our students to work on their personal image in a creative and professional way, maintaining the expressiveness of dance.”

The project was led by IDarte lecturers Laida Beristain, Amaia Garate and David Zabala, with students Jone Carbajosa, Ane Matxikote, Lucia Flores and Garoa Zubikarai.
From the Conservatory, the participating team included Elvira Illana, Arantzazu Susunaga, Ana Carmen Ruiz, Alejandro Alcain, Aiala Razkin, Iradi Salazar, Eider Espina, Alain Campón, Lucia Da Costa and Carla Pascual.

This initiative has further strengthened the relationship between IDarte and the José Uruñuela Dance Conservatory, opening up new paths for dialogue and exchange between visual and performing arts.

BBDweek Bilbon 2025

IDarte students take part in the BBDWEEK Challenge in Bilbao

Posted in News EN, Sin categoría
Posted on by IDarte

A group of IDarte students recently took part in one of the challenges set within the framework of the Bilbao Bizkaia Design Week (BBDWEEK). This initiative, supported by the Health Department and Bilbao City Council, posed four real-world challenges aimed at improving public services and user experiences, as well as raising awareness around health-related issues.

The teams were formed in a multidisciplinary way, bringing together students from various design and innovation schools. Each group was assigned one of the four challenges and spent a month developing a response through mentoring sessions, collaborative dynamics, and both independent and group work.

The aim was to present four innovative and viable proposals, one per challenge, by the end of the process. The work included field research, prototype testing, user interviews, cost estimation, and the time planning of complex projects, among other tasks.

For the students involved, it was an enriching experience. They had the chance to apply what they’ve learned, explore new methodologies, collaborate across disciplines, and gain insight into the management of real, multidisciplinary projects. All in all, a valuable step in their professional development and a broader view of how design can address real needs.

These are two of the challenges tackled by Enia Susperregi, Ander Varas, and Lander Martinez:

Ander Varas (Challenge 1)

Challenge 1 focused on cardiac arrest and the lack of visibility and knowledge around CPR techniques. Their research revealed that, beyond lack of training, panic is what often paralyzes bystanders. To address this, they created the Latidos Bilbao Taupadak campaign, a dual strategy combining two solutions: SMS Flash, a visual and audio metronome sent directly to the bystander’s phone by the 112 operator to help guide compressions and overcome the initial panic; and TAUPA, a physical device placed on the chest that helps ensure the correct compression depth (5–6 cm). The goal: empower citizens and reinforce the idea that “the worst resuscitation is the one that doesn’t happen.”

Enia Susperregi (Challenge 4)

Our team aimed to promote the use of calisthenics parks in Bilbao, especially among young women, a group that is still underrepresented in these predominantly male spaces. We developed a graphic proposal for a campaign focused on breaking stereotypes and reinforcing the message that “these parks are for you too”, encouraging a more inclusive, accessible, and diverse approach to outdoor exercise.

Zinebi IDarten

IDarte collaborates on the official short film for ZINEBI67’s Beautiful Docks section

Posted in Higher-Level Animation Program, Higher-Level Photography Program, News EN
Posted on by IDarte

In the 67th edition of ZINEBI, the International Festival of Documentary and Short Film of Bilbao, inaugurated on November 21, the Euskadi Public School of Art and Design (IDarte) plays an active role in the creation of the official short opening film for the Beautiful Docks documentary section.

The project was initiated by screenwriter and director Pedro Rivero, head of ZINEBI’s Animation Lab (ZAL), who invited animator, director, and producer Sonia Estévez to lead the creation. For the development process, Estévez worked closely with second-year students from IDarte’s Animation program, involving them in a creative and professionally enriching experience.

he animation piece is conceived as a poetic reflection on the value of archives and the passage of time. Throughout the various stages of the project, students Estefanía Quilchano, Kamila Rodríguez, and Sofía Velasco constructed a handcrafted scale model: an immersive space that invites the viewer in through a rustic, heavy door—symbolizing access to other realities and shared memory.

The work was created using Stop Motion techniques, with additional use of Pixilation. Stop Motion involves frame-by-frame animation using physical objects, while Pixilation employs real people to create a staggered or mechanical movement effect. Together, these techniques bring a textured, organic aesthetic to the piece, evoking artistic gesture and the traces of time.

IDarte’s Photography program also contributed to the project. Students Ane Machicote, Garoa Zubikaray, Lucía Flores, and Jone Carbajosa generously shared their photographic work, which, together with a visual archive provided by artist Gorka Salmerón, served as the visual foundation for the animation—enhancing its atmosphere and depth.

IDarte extends its heartfelt thanks to Estefanía, Sofía, and Kamila for their dedication and artistic sensitivity, and to Sonia Estévez for her creative leadership and for involving the school in this inspiring project blending education, creativity, and visual experimentation.

Ikasleak Bauhauseko historiari buruzko timeline bat aurkezten

A Journey into Bauhaus: Students Explore Its Legacy Before Tackling a Creative Challenge

Posted in News, News EN
Posted on by IDarte

In line with the project that first-year students in Graphic Design and Interior Design will be developing this year, the History department has launched a preliminary initiative. This year’s challenge, inspired by the primary colors and basic shapes of the Bauhaus school, aims to carry out an artistic intervention in public spaces—integrating political messages such as solidarity with Palestine.

For this reason, in the subject History and Theory of Art, Architecture and Design, taught in the first year of both degrees, we have explored the development, characteristics, and influence of the Bauhaus school through a class project. This served as the first core topic of the academic year and proved to be the perfect introduction to frame the upcoming practical challenge. Using the jigsaw teaching method, students were tasked with creating a timeline of Bauhaus history that synthesized key facts, featured images of its main figures, and included visual examples of its most iconic workshop products—visually reflecting the so-called “Bauhaus style” through color, shape, and typography.

To implement this method, the project began with a general theoretical presentation by the teacher, including a concise history of Bauhaus supported by images. Students were then organized into groups of five, and each member received a text focusing on a specific phase of Bauhaus history. They were expected to read and analyze the text by the following day. The next step involved forming expert groups made up of students who had read the same text. Their task was to reach a consensus and ensure full comprehension of the content so that in the fourth step, each student could effectively teach their section to their original group.

Finally, after a deep dive into the content, students returned to their original groups and worked over two sessions to create a timeline, presenting rich, accurate information. They concluded the project with a group presentation of their work to the entire class.

In this way, before beginning a more hands-on and creative challenge, the students examined the historically significant Bauhaus school from an academic perspective. As we know, undertaking critical reflection in advance is essential for bringing depth and integrity to their practical work—and of course, to fuel their creative abilities. Oh, and one more note: the “Bauhaus style” defined by basic colors and shapes wasn’t a constant throughout the school’s existence. It was, in fact, a trend developed between 1922 and 1927, just over a third of the school’s lifespan—but one that left a lasting international impact and remains embedded in our collective imagination.

Autonomoak eskolan

Freelance Designers? Students Dive into the World of Self-Employment

Posted in Lectures, conferences and workshops, News, News EN
Posted on by IDarte

In class, we’ve started exploring the topic of self-employment, and it immediately caught the students’ attention. They know that in the near future they may work as freelancers in the field of design, and all those theoretical aspects we’re discussing could soon become part of their daily lives. While they have a vague idea of what being self-employed means, they’ve never explored the topic in depth. It feels distant, like a faint and muffled sound.

First, they admit they don’t know the exact steps to register as a freelancer, though most mention the Tax Office and Social Security. In class, we’ve analyzed the process of becoming self-employed, the laws that regulate this kind of work, the characteristics of freelance workers, their rights and duties, and their social protection. This is how they discovered that freelancers are not covered by the Workers’ Statute but by the Statute of Self-Employed Workers.

In this context, we also looked into the issue of “false freelancers”—where the fraud originates, how to identify it, and where to turn in such cases. We later used freelance designers as a case study to analyze the pros and cons of self-employment. Students quickly recognized the many advantages: the ability to work from anywhere, the potential for more free time if well organized, flexible schedules, and access to their own client base. At the same time, they understood that these advantages can quickly turn into drawbacks if not managed properly. Flexible hours, for instance, can be a double-edged sword if they procrastinate and deadlines pile up.

They also acknowledged that working as a freelance designer requires great discipline and organization, and that working from home can be full of distractions (phones, too many trips to the kitchen…). They are aware that limited social interaction can become an issue, income instability might knock at the door more often than expected, and loneliness or isolation may be barriers to overcome.

After reflecting on all of this, we went one step further: the students became freelance designers for a day. They created a fictional business and logo, decided what kind of services they would offer, and identified potential clients. They even developed a mock budget to estimate potential investments and earnings. In short, they stepped into the shoes of self-employed designers and analyzed the strengths and challenges of facing a real-life scenario.

We also began working with budgets and invoices, discussing their similarities and differences. Ultimately, beyond the creative side of being a designer, it’s essential they understand the basics of managing their work. This broader knowledge will help them make informed decisions about their future and become more familiar with every aspect of the profession.

Interior Design Final Degree Project Experience Day

Posted in Higher Level Studies in Interior Design, News EN
Posted on by IDarte

On Friday, October 10th, we celebrated a very special day at IDarte: a session dedicated to sharing experiences related to the Final Degree Project (TFE) in Interior Design. The idea originated from one of our students and soon evolved into an initiative that brought together different generations in a space for learning and dialogue.

Throughout the morning, three graduates from last school year, Julia García Jorrillo, Maitane Monasterio Rodríguez and Jone Jarit Irizar, returned to IDarte to share firsthand how they experienced the TFE process: from the early stages of research and conceptual development to the final presentation before the project committee.

Their presentations sparked great interest among third- and fourth-year students, who were able to ask questions and compare their own concerns with the experiences of those who had recently completed the same stage. For those starting their Final Project  this year, the talks provided a realistic and motivating perspective; for third-year students, it was a valuable opportunity to begin looking ahead to their final school year with greater clarity and confidence.

A coffee break was arranged, which turned out to be one of the most enriching moments of the day. In a relaxed atmosphere, students engaged in informal conversations, asked questions, and shared their thoughts more freely. Meanwhile, a selection of last year’s projects was exhibited in the coffee area, allowing participants to explore different examples and appreciate the diversity of approaches that a Final Degree Project in Interior Design can take.

The experience proved to be highly rewarding for both the guest speakers and the attending students. The event strengthened the sense of community and support that defines our school, creating a space where knowledge sharing goes beyond the classroom and thrives through collaboration and lived experience. This reaffirmed that exchanging experiences is one of the most meaningful ways to learn and to inspire the next generations of interior designers currently studying at IDarte.

Erasmus Idarte 2024-25

Erasmus testimonials 2024-2025

Posted in Erasmus EN, News EN
Posted on by IDarte

Every year reminds us that learning also means moving. Last year, our students crossed borders with Erasmus+ and came back with more than stamped passports: new ideas, wider perspectives, and the stories they share here today.

«Going on Erasmus has undoubtedly been one of the best decisions I’ve ever made.

My experience studying a full year in Poland was incredible. The host university welcomed us wonderfully and I learned a lot in class; I can even say a couple of sentences in Polish now.

I was able to travel, meet new people and, without a doubt, I improved my English (for those who are nervous about the language).

That’s why I fully encourage students not to miss this opportunity and to take part in the Erasmus programme. I’m sure you won’t regret it.

I want to thank IDarte for making it possible and also highlight that, thanks to this Erasmus mobility, today I can contribute my experience by helping as a buddy to other incoming students—just as I was helped in Poland.».

Ander Varas, estudiante de Diseño Gráfico. Erasmus en Gdansk, Polonia.

«June and I spent the whole academic year in Lisbon and, although the projects we did at the university weren’t very interesting, the overall experience was great.

We had the chance to meet new people and connect with a different culture. By the end, the whole year felt too short.».

Mikel García-Ardanaz eta June Solatxi, Diseinu Grafikoko ikasleak. Erasmus Lisboan

«I spent the second semester in Bordeaux. Classes there were very different; they were more focused on illustration and included joint sessions with all year groups. Something I found especially interesting was that once a month they invited a guest speaker to give a talk on design or a related topic during class time. I felt very comfortable, met people from different parts of the world, and learned quite a lot about their way of working—plus I got to brush up on my French».

Inés Saiz, estudiante de Diseño Gráfico. Erasmus en Burdeos, Francia.

«Hi! My name is Leire, I study Graphic Design, and my Erasmus destination was Porto, Portugal.
Honestly, I’d say my experience was fairly neutral; it wasn’t something I loved, but it wasn’t horrible either.
At the beginning many of us had some trouble aligning our schedules, and when we finally managed it, we ran into some issues with credits. That was definitely the tensest part of the whole process.

As for classes, I don’t feel I learned that much, but it did give me the chance to improve areas of design I had already worked on at IDarte. I didn’t have many classes, although they were long — they could last up to four hours — but then I had the rest of the day free, which allowed me to walk around and get to know the city.

I was quite lucky to meet people from various places such as the Netherlands, Poland, and England, as well as different parts of Spain — people from Valencia, Madrid, Logroño, Galicia, etc.

In conclusion, I think the academic side could have been better, but Porto made the programme well worth it. I find it a very lively and welcoming city with lots to do, and for me the most important thing was the chance to meet new people and learn a bit more about the culture».

Leire German, estudiante de Diseño Gráfico. Erasmus en Oporto, Portugal.

« Kaixo! Soy Maider Pérez, estudio Diseño Gráfico y el curso pasado tuve la oportunidad de realizar mi Erasmus en Gdansk (Polonia).
Ha sido una experiencia increíble que me ha encantado de principio a fin. Pasé el año completo allí, estudiando en la Academia de Bellas Artes, y puedo decir que he aprendido muchísimo.
En cuanto a las clases, los profesores tenían un nivel muy alto y la oferta académica era bastante variada. Me enfoqué sobre todo en asignaturas más manuales, como serigrafía o ilustración, aunque
también cursé otras más orientadas al diseño gráfico.
Respecto a la ciudad, Gdansk es preciosa —y Polonia en general también—. Es una ciudad pequeña,
pero con muchas cosas por hacer. Eso sí, hay que estar preparado para el invierno, porque el frío empieza en octubre y se alarga hasta abril o mayo, ¡jajaja! Viajar por el país resulta muy cómodo: los trenes funcionan muy bien y hay muchas conexiones aéreas
con otros países. Además, los estudiantes tienen descuentos del 50% en el transporte, lo que facilita mucho moverse.
Si tuviera que mencionar algún aspecto negativo, diría que la gente local no siempre es muy amigable;
tuve algunas malas experiencias en tiendas, aunque nada grave. También cuesta acostumbrarse a que en invierno anochece a las tres de la tarde, lo cual puede desanimar un poco… pero todo depende de la actitud con la que se viva la experiencia.
Aun así, recomiendo al 100% la experiencia. No solo por lo que se aprende a nivel académico, sino también por todo lo que aporta personalmente.
Y si vais, no podéis dejar de tomar una cerveza en el Café Szafa, un bar llevado por Maya, una de las personas más majas que he conocido, no solo en Polonia sino en mi vida. Ah, y por supuesto, tenéis que probar los pierogi en el restaurante Mandu —¡un clásico polaco que no
decepciona!».

Maider Pérez, estudiante de Diseño Gráfico. Erasmus en Gdansk, Polonia.
Aura proyecto 2015

Aura: Design and Technology with Social Impact

Posted in Exhibitions and publications, News, News EN
Posted on by IDarte

How can digital design contribute to women’s wellbeing?

During the second semester, 3rd-year Graphic Design students at IDarte tackled the Aura challenge: designing innovative digital solutions to support women’s hormonal health. From menarche to menopause, each team identified real problems and developed user-centered apps.

The challenge was addressed through the courses Digital Media VI and User Experience (UX), combining technical skills, active methodologies, and an ethical approach. Mentored by ChubbyApps, students worked professionally with a strong social commitment, applying the Challenge-Based Learning (ChBL) framework.

What do these projects offer?

  • Objective health metrics: heart rate, sleep quality, body temperature…
  • User profiles addressed:
    • · Young women in early menstruation
    • · Those with PCOS or endometriosis
    • · Athletes during menstruation
    • · Users seeking relief or prevention of menstrual pain

Connection with SDGs

  • SDG 3 – Good health and well-being
  • SDG 5 – Gender equality

Teams and participants

TeamParticipants
AlayAinara Azcarate, Larraitz Lopetegui, Yun Olazabal, Amets Otegui
AupaUxue Bageneta, Nora Diez, Aitor Gorospe, Irati Senosiain
DescohesionadosXing Yi Lin, Lander Martínez, Carla Treviño, Maitena Vanti
Globo 4Yeray Arrojo, Sara Domínguez, Leire Germán, Juan Miguel Ventura
PentaMaialen Agirre, Jokin Ahedo, Lorena Mariñelarena, Garoa Rojí, Enia Susperregui
TemporalItxaso Álvarez, Narea Arizti, Laura Cancho, Magdalena Gay Pobes

App prototypes

Project presentations

Aupa Taldea: Uxue Bageneta, Nora Diez,  Aitor Gorospe y Irati Senosiain
Penta Taldea: Maialen Agirre, Jokin Ahedo, Lorena Mariñelarena, Garoa Rojí y Enia Susperregui
Grupo Descohesionados: Xing Yi Lin, Lander Martinez, Carla Treviño y Maitena Vanti
Grupo Globo4: Yeray Arrojo, Sara Dominguez, Leire German y Juan Miguel Ventura
Grupo Temporal: Itxaso Alvarez, Narea Arizti, Laura Cancho y Magdalena Gay Pobes


More than an academic exercise

Aura clearly demonstrates how design can generate positive, ethical and real social impact. At IDarte, learning design means transforming the world through knowledge: innovation that cares and leaves a mark.

Thanks to all the students for their effort, creativity and sensitivity. And special thanks to Patricia and Asier from ChubbyApps, this wouldn’t have been possible without you.




In Times of War, an exercise for Peace

Posted in News, News EN, Notices
Posted on by IDarte

At IDarte, within the framework of the Graphic Design Degree, we have developed a critical reflection project through a fictional collaboration with Amnesty International. The project explores a societal paradox: while values of peace, solidarity, and justice are strongly promoted, we also form part of an industrial structure involved in arms production and export.

This entirely hypothetical and educational initiative uses artistic and design practices to spark dialogue and critical thinking, with the following goals:

  • · Raise awareness about society’s involvement in the global arms industry.
  • · Encourage reflection on sustainable, ethical, and socially beneficial alternatives.

Target audience: the general public, media, opinion leaders, and professionals in the fields of education and culture.

croissant packaging gazteak

The tradition of Artepan and the experimentation of IDarte come together in search of a younger audience

Posted in News, News EN, Notices
Posted on by IDarte


The IDarte School and the Artepan bakery in Vitoria collaborated on an experimental project to design the packaging of one of their most iconic products: the signature croissant. This innovative initiative features the region’s top chefs creating unique croissants based on their own recipes, forming a biweekly collection sold in stores.

Laura Cancho-en aurkezpena eskolan
Carla Treviñoren aurkezpena

Third-year Graphic Design students were challenged to develop an original concept aligned with Artepan’s brand essence and to create primary and secondary packaging around that idea. The designs also had to express the idea of a collection and appeal to a young audience.

They got to work, and here are some of the final proposals presented in IDarte’s GlassRoom. Attending the presentation were Artepan’s Txema Pascual and Idoia Barreiro, who were reportedly highly impressed by the professionalism and creativity of the students’ solutions. They also offered valuable professional feedback on aspects such as materials, costs, brand visibility, and customer loyalty.

IDarte logo
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