Filip Claes leads “Failing” workshop at IDarte

Posted in Gallery, Higher Level Studies in Interior Design, News EN, Notices, Sin categoría

Learning from mistakes to keep on creating. For one day, IDarte’s Glassroom filled with new perspectives thanks to a visit from Filip Claes, a lecturer at Thomas More University (Belgium).

Under the title “Failing”, the 1st- and 2nd-year students of Barne Diseinua joined the lecturer in a shared reflection on mistakes within creative processes. Throughout the session they explored one central idea: that failures are not defeat, but necessary steps along the path of design, opportunities to learn and improve.

Encounters like this one help students understand design from a different perspective: realising that the process matters as much as the result, and that mistakes too hold great value in creative work.

This experience was made possible by the Erasmus+ programme, which brings international teachers and viewpoints to our school without students having to travel. Eskerrik asko, Filip, for reminding us that failing is just another way of learning.

Designing for coexistence. Raquel Peñaranda’s intergenerational cohousing project.

Posted in Gallery, Higher Level Studies in Interior Design, News EN, Notices

The project developed by Raquel Peñaranda as her Final Degree Project in Interior Design at IDarte proposes a new way of understanding common spaces within collective housing. Beyond being mere transit areas, the proposal seeks to turn them into places designed for sharing, connecting and building community.

The project is located in the La Merced building in Arrasate-Mondragón and has been developed in collaboration with ISEA as part of a KSIgune grant. The intervention puts forward an intergenerational cohousing model capable of responding to different ways of living and coexisting, taking into account the needs of people of different ages and profiles.

The proposal is based on a modular system inspired by wooden cubes, which makes it possible to create flexible, dynamic spaces that adapt to a range of uses. Through natural materials, accessible pathways and a warm, sustainable atmosphere, the project focuses on wellbeing, inclusion and the relationships between people.

Beyond its architectural and functional dimension, the work reflects on the social role of design and on how spaces can influence the way we live together and relate to one another.

To learn more about the project’s design and development process, IDarte has recorded a special podcast episode with Raquel Peñaranda. The conversation explores the origin of the proposal, the experience of working on a real project and the decisions that shaped the development of the work.

Lafiore, commercial packaging project

Posted in Exhibitions and publications, Higher Level Studies in Graphic Design, News EN, Sin categoría

Lafiore Vidrio Artístico was founded by the Tortella family in 1964 and, from its very beginnings, has run one of the few blown-glass workshops that keep this tradition alive in Mallorca. Lafiore is a craft shop that also offers guided tours, experiences and a Creative Coworking space.

Lafiore Creative & Select Store Mallorca is the boutique with a Mallorca Lifestyle philosophy that puts a wide range of decorative objects within reach of its customers to make their favourite spot at home feel special. It offers an abundant variety of products in original colours and shapes — unique pieces made by glass artists in a fusion of traditional blown glass with the most contemporary, avant-garde design. The shop’s offering also includes quality, contemporary-design objects made in Mallorca, such as textiles (teles de llengües), ceramics, gourmet products and everything that this magical island surrounded by the Mediterranean can inspire in the creators of these pieces.

Lafiore is a company with a strong commitment to sustainability and the circular economy. Its approach includes turning hotel bottles into glass objects, installing a photovoltaic plant that covers 90% of its energy needs in summer, and progressively eliminating plastic from its packaging. In addition, its pieces are wrapped in recycled newspaper, keeping alive a tradition that has endured since the company was founded.

Among the main objectives Lafiore wanted to achieve with this project, the following stand out:

  • creating attractive packaging to increase in-store sales.
  • strengthening its social and environmental commitment.
  • improving the brand’s positioning.

In the Projects III course, the students designed the secondary and tertiary packaging for Lafiore’s products, detailed below:

  • Primary packaging: local newspaper to protect its products.
  • Secondary packaging: one holding 4 non-stackable glasses and another for 6 units of the same product.
  • Promotional pack: containing 1 jug and 4 glasses.

To develop this project they used the Design Thinking methodology, a problem-solving method centred on people that combines empathy, creativity and rationality to develop innovative solutions. Its process is structured in five phases (empathise, define, ideate, prototype and test) and is applied to tackle complex challenges collaboratively.

In the exhibition you can see a small sample of their proposals.

We hope you enjoy it very much.

Two schools, one workshop: FORMA in Catanzaro

Posted in News EN, Sin categoría

On May 12th and 13th, our 2nd year Graphic Design students worked on the FORMA workshop together with students from the Accademia di Belle Arti di Catanzaro, led by professors Chiara De Luongo and Paolo Genoese.

This workshop focused on Creative Stretching: an action to drive our creative intelligence and visual approach towards an exploration that goes beyond the limits of our usual comfort zone.

Creative Stretching Techniques are a set of conceptual and visual exercises designed to:

  • · Increase mental flexibility (learning to deconstruct preconceived ideas and find unexpected solutions)
  • · Break visual blocks (using the principle of word and sign as an effective tool to challenge conventions)
  • · Foster collaboration (working through a collective training that questions the way we observe the world around us)
Posted in Gallery, News EN, Sin categoría

During the second year of the Animation and Photography programs at IDarte, students have the opportunity to produce a short film. Situated between the courses “Audiovisual Language and Technology” and “Screenwriting and Narrative Structure,” the project focuses on the various stages of pre-production, production, and post-production involved in creating a short film. 

Starting with the initial idea, moving through the literary script, the technical script, and the filming and editing of the material, in this course students from both programs have developed two outstanding audiovisual works. Each project brings together ambitions and concepts with great narrative, metaphorical, and visual potential. 

The short films will be presented at festivals. For this reason, we are not yet able to make them available for viewing on the school’s channel. Despite this fact, we would like to talk a little about these short films, about their meaning, and discuss the various collaborations that made them possible. 

Let’s start with EZ IREKI ATEA. Photography students Ane Machicote, Garoa Zubikarai, Lucía Flores, and Jone Carbajosa are the driving force behind this project. The team included Irati Mancisidor, a student from last year’s photography program, who participated as an actress. The cast is rounded out by Chantal Lacoste, from the BIZIE school (Bilboko Zine-interpretazio Eskola), and Ibon Enciso. The music was generously composed by Tristan Iñiguez (AURYN STUDIO).

So, what is EZ IREKI ATEA about? Without wishing to limit the film’s potential for creating different meanings, we can say that in the face of adversity and difficult situations, it is encouraging to trust and believe in empathy and the power of action. In this case, moreover, it stems from a connection and bond between women.

And how is the story conveyed to us? With a cold aesthetic and a radical cut, two young women find a way to escape. Surely, toward a better future!

Let’s continue with GOIKO PISUKO TARTEA. Estefanía Quilchano and Sofía Velasco are the animation students who produced this short film. They filmed scenes in Garaio, Gasteiz, the surrounding area, and inside the school. We must mention Mel Arranz’s involvement in the production, who served as a sound assistant during the production phase.And what does GOIKO PISUKO TARTEA tell us? Well, it’s hard to summarize. A fragmented narrative, woven together by a story from the past, draws us into a mysterious and symbolic atmosphere. We warn viewers that aquatic radio waves will be vital for diving into the story. Humor will also be important.

Next, we would like to conceptually outline the different phases that make up the creative process between these two subjects. First, the idea takes shape during the pre-production phase, which follows a divergent and convergent methodology. In this initial divergent phase, brainstorming is free and open. Little by little, the idea takes form through convergent thinking. 

The idea is followed by the literary script. It is not merely a matter of writing the story, without fanfare. Here, the story’s genre and tone are defined. The literary script tells what happens within the story and does so in a concrete and specific way. And how beautiful that is! When words evoke images and the reader is able to see with their imagination, for example, a character’s gesture. 

Next comes the technical script. If the literary script tells us what happens in the story, the technical script explains how the story is told. In other words, this is where the audiovisual narrative conventions are defined, interpreting the literary script into visual language: scenes, shots, and actions.

We move on to the production phase. Based on all of the above, particularly the technical script, which also defines the shooting instructions, the recording phase begins. Image and sound, of course. To carry out the work, IDarte has a fleet of high-quality cameras. It also has sound equipment. Among other equipment, various types of microphones, boom poles and recorders, artificial lighting, flags, and reflectors…

Once we have all the material, the final phase of the process begins: post-production. French director Jean-Luc Godard understood editing as a rewriting of the script. In other words, editing is a dynamic flow, and it is precisely there that the film’s meaning is born. This is what the post-production phase consists of: working on the rhythm and order of the shots to tell the story.

The school’s goal is to promote work of the highest quality, offering a space for audiovisual experimentation where students explore audiovisual narrative conventions and the various techniques that produce them. In other words, it is important for the department to provide students with the necessary tools so they can decide what they want to tell and how they want to do it.

ESMAD@BIP_PORTO | Blended Intensive Programme (BIP)

Posted in News EN, Sin categoría

IDarte participants—teacher Maddalen Agirre Loinaz, together with students Eneko Arozena, Natalia Ruiz, Amaia Rioboo, Nagore Arteaga, Maider Gorospe, Olatz Armentia, Uxue Pérez de Goldarazena and Mikel Echevarría—take part in an international Blended Intensive Programme (BIP) in collaboration with ESMAD Porto and LABA schools in Florence and Brescia, mentored by artist Ana Areias.(https://anatypestype.com/)

What is a BIP?

A Blended Intensive Programme (BIP) is an Erasmus+ mobility format that combines online collaboration with short, intensive in-person workshops in an international context.

Value of the program

  • Provides short but intensive international learning experiences
  • Promotes collaboration between students from different disciplines and cultures
  • Encourages hands-on and experimental learning
  • Helps develop a more global perspective through design

It is also a highly enriching opportunity for short-term mobility, both academically and personally.

Main challenge

Flexible Visual Identity: graphic patterns for cultural meaning

Exploring flexible visual identities through graphic patterns (shapes, lines, data visualizations) to build shared cultural meanings, memory and identity.

Process

Students first research cultural patterns in an online phase. Then groups are reorganized for the in-person workshop, where collaborative design work takes place.

Final outcome

The pattern identities are transformed into kites, created using reused materials and developed from a sustainable perspective, connected to the textile and plastic industries of northern Portugal.

Methodology

Interactive, project-based learning with hands-on workshops and experimental design processes.

Fechas
20 hours of virtual collaboration and research work 07/04/2026 – 11/04/2026 (in-person phase at ESMAD@PORTO)

IDarte and Mendizabala promote an interdisciplinary project combining photography, hairdressing and aesthetics

Posted in Higher-Level Photography Program, News EN

Second-year students from the Higher Vocational Training Cycle in Photography at IDarte, the Public Higher School of Art and Design of the Basque Country, have developed an artistic and educational project in collaboration with second-year students from the Higher Vocational Training Cycle in Styling and Hairdressing Management and the Intermediate Vocational Training Cycle in Aesthetics and Beauty at Mendizabala LHII.


The aim of the project was to document and showcase the hairdressing and characterisation work carried out by Mendizabala students through a professional photo shoot. To this end, students from both schools worked together throughout every stage of the creative and production process.

The initiative was developed over two main working days. On the first day, IDarte’s photography students travelled to Mendizabala to document the hairdressing and make-up process during the first trial session, taking photographs and recording video footage. The second session took place in IDarte’s studios, where a professional photo shoot was carried out with six models prepared by Mendizabala students.

During the session, students explored different types of studio portraiture, working on lighting as well as the technical and aesthetic aspects of the image. Afterwards, they selected and edited the photographs in order to prepare the final material.

“This project gives students the opportunity to experience the real dynamics of a professional commission, working collaboratively with students from other disciplines and managing the entire creative process,” explained one of the teachers coordinating the project.

According to the teaching staff at Mendizabala, the artistic perspective of the photography students made it possible to present the hairdressing and make-up work in a creative and professional way, highlighting its details and aesthetic dimension.

The students who took part in the project were: Jone Carbajosa (Photography), Lucía Flores (Photography), Ane Machicote (Photography), Garoa Zubikarai (Photography), Aintzane Cabezas (Hairdressing), Leire García (Hairdressing), Ana Belén Guerrero (Hairdressing), Giuliana Nahir Gutierrez (Hairdressing), Iradi Serrano (Hairdressing), Isabela Thomas (Hairdressing), Luzia Angulo (Aesthetics), Ainize Arrondo (Aesthetics), Eylin Ciprian (Aesthetics), Keira Fuentes (Aesthetics), Maider Jimenez (Aesthetics), Aiara Martinez de Santos (Aesthetics), Nerea Mateo (Aesthetics), Marta Otero (Aesthetics), Angela Oyaga (Aesthetics), Nerea Quincoces (Aesthetics), Andrea Santiago (Aesthetics), Leire Valdecantos (Aesthetics) and Lucia Valladolid (Aesthetics).

In addition, students from IDarte’s Higher Vocational Training Cycle in Animation, Estefanía Quilchano and Sofía Velasco, recorded the process of the photo shoot held at IDarte in order to create a making-of style video documenting the work carried out during the project:

The project was coordinated by IDarte teachers Amaia Garate, David Zabala and Laida Beristain, in collaboration with Mendizabala LHII teachers José Miguel Heredia and Leire Fernández.

This initiative strengthens the collaboration between the two schools and opens up new avenues for dialogue between disciplines linked to image, design and visual creation.

Strategic Brands: Digital Marketing Projects in 4th Year Graphic Design

Posted in News EN, Sin categoría

In the Digital Marketing course taught in the fourth year of the Graphic Design Degree, we have worked on projects focused on strategic brand development and its communication in the digital environment. The main goal is for students to understand how a brand is built from a branding, positioning and digital strategy perspective, and how these decisions influence its visual communication, online presence and the relationship it establishes with its audiences.

The course approaches Digital Marketing as a complete strategic process. Before talking about social media or online advertising, we work on the foundations of branding: defining the brand’s purpose, its value proposition, target audience, brand territory and the positioning it aims to achieve in its market. From there, we analyze how to build a coherent digital strategy that allows the brand to generate visibility, build community and connect with its audience.

A large part of the course is developed through practical projects in which students work on different stages of the brand-building process and strategic planning. We begin with branding analysis exercises, where real brands are researched and aspects such as visual identity, brand narrative, value proposition and their management of digital presence are studied.

We also analyze how brands manage their digital channels, distinguishing between Owned Media, Paid Media and Earned Media, and observe how strategies such as Content Marketing, Social Media Marketing, SEO and SEM, or digital campaigns are combined to generate traffic, engagement and brand visibility.

Personal Brands

Based on this analysis, students begin to develop their own brand project. One of the exercises is the creation of personal brands, in which each student defines their professional value proposition, positioning and target audience, developing a coherent identity both conceptually and visually.

Lander Martínez
A personal brand focused on online physical training for football players, based on a scientific and measurable methodology. The project stands out for its focus on real performance and objective player improvement.

Larraitz Lopetegi
A personal graphic design brand focused on individual expression and emotional connection through design. It proposes a creative, innovative identity that moves away from conventional approaches.

Product Brand Creation: Lowcrumb

In addition to personal brands, we developed a product branding project: a cookie brand. In this exercise, students worked on different ideation and conceptualization techniques to build the brand concept that would later guide the development of its identity, narrative and digital communication strategy.

Lorena Mariñelarena
A food brand that focuses on balancing pleasure and well-being, offering healthy cookies with a transparent and conscious approach. It aims to position itself as a reference in indulgent yet responsible consumption.

Design and Strategy: A Necessary Connection

This entire process helps to understand how Graphic Design and Digital Marketing are deeply connected. Design decisions, visual systems, typography, color or tone of voice, are not only aesthetic choices, but part of a brand strategy aimed at generating recognition, differentiation and connection with the audience.

Through these projects, students learn to approach design from a strategic perspective, understanding how branding, content marketing, channel strategy and visual communication work together to build coherent, relevant brands capable of positioning themselves in today’s digital ecosystem.

Second-year Illustration students from ID arte visit the Fernando Baptista exhibition and K3 printing house

Posted in Higher Level Illustration Program, News, News EN

In November, second-year students from the Illustration programme visited the Aroztegi Hall in Bergara to see the exhibition of Fernando Baptista, an internationally recognised scientific illustrator. The exhibition was organised by the Laboratorium museum.

During the visit, students were able to immerse themselves in the professional field of scientific illustration, reflecting on creative processes and learning about the development of professional work. As part of their studies, students create an infographic based on the Green Belt of Vitoria-Gasteiz, so the exhibition gave them the opportunity to understand how a professional scientific infographic is developed and produced.

The visit concluded at the K3 printing house, where students experienced another real context of industrial graphic production. They were able to learn about the process through which digital work becomes a printed product.

It was an enriching experience that allowed students to better understand the professional world and the realities of the sector.

A New Space to Spark the Imagination: Transforming the Library at Arriagako Haritza Public School

Posted in Higher Level Studies in Interior Design, News EN

From 19 to 23 January, third-year Interior Design students enrolled in the Home Staging course took part in the refurbishment of the library at Arriagako Haritza Public School in Vitoria-Gasteiz.

This initiative was launched in response to a broader need identified within the public school system and emerged from the collaboration between the teaching teams of both institutions. The primary aim was to transform the library into a more attractive, functional space tailored to the real needs of its students. The project sought to encourage greater use of the library and to turn it into an inspiring environment for reading and learning. An initial meeting with the school allowed to gain first-hand insight into its expectations and specific requirements.

During the design phase, the students were divided into four groups, each developing a distinct proposal. This approach enabled the school to assess a range of solutions before selecting the option that best aligned with its objectives. It also ensured a broad and diverse exploration of potential interventions.

After several weeks of development and the formal presentation of the proposals, one proposal was ultimately selected for its strong visual concept and practical effectiveness. The selected concept draws inspiration from the universe and outer space, incorporating elements such as rockets, planets and galaxies. Blue color serves as the project’s unifying thread, creating a calm atmosphere that supports concentration while giving the space a stronger sense of character and personality. The proposal also prioritised sustainability through the reuse of existing furniture, which was reorganised and adapted with paint and targeted interventions to enhance both its functionality and visual appeal.

During the implementation week, the IDarte students once again worked in coordinated teams, each responsible for specific tasks: door painting, carpentry work, interventions in the main library room and the redesign of the access corridor. The school’s own pupils also took part in creating some of the decorative elements, further reinforcing the collaborative nature of the project.

This project provided a valuable opportunity to engage with a real commission, addressing every stage of the process, from initial concept development to final execution. At the same time, it allowed the students to collaborate with the school community and to contribute to the creation of a thoughtfully designed, stimulating space where children can grow, imagine and learn.

Interior Design Students at The Visual Awards

Posted in News EN

Once again this year, IDarte students participated in the Visual Awards Window Display Competition, organized by the Álava Chamber of Commerce

As has been customary in recent years, IDarte students have participated in the Visual Awards competition, organized by the Álava Chamber of Commerce. The purpose of this competition is to recognize and financially reward the efforts of businesses that are committed to improving, innovating, and recycling their commercial spaces. Within this framework, various awards have been given out in the different categories of the competition, in which numerous establishments from the Álava region have participated.

As for the school’s students, once again this year they took part in the El Corte Inglés Award category. This category recognizes the most creative establishment within the Promesas del Diseño (Design Promises) initiative.

A total of ten groups participated in this edition. The proposals developed focused mainly on Christmas and winter themes and were designed to be completely customized for each business. To this end, the students analyzed both the identity of each establishment and the specific needs expressed by their owners. This resulted in realistic proposals covering all phases of a stage design project: from the initial ideation phase (idea and concept development, technical description, and budget preparation) to final execution and staging in the storefront windows.

After the designs were installed, the Álava Chamber of Commerce was responsible for selecting the winning window display. The prize went to the proposal submitted by students Elena Heras, Amy Holland, Edurne Navas, and Nikolás Brocal for the Astrolibros 2 bookshop, located at Vitoria-Gasteiz.

I·D arte Graphic Design students and teachers take part in the 3rd edition of Basquerville

Posted in Higher Level Studies in Graphic Design, News EN

From October 9th to 11th, the Graphic Design faculty and students of I·D arte took part in the third edition of Basquerville, the Design and Technology Festival held in Vitoria-Gasteiz. In just a few years, this event has become one of the most important references in the Basque creative scene, offering a space for exchange, reflection, and collaboration among professionals, companies, educational institutions, and design enthusiasts.

This year, the festival took place at IAK Antzokia, located in the heart of Vitoria’s Old Town. The intimate atmosphere of the venue, together with its vibrant surroundings, created the perfect setting for a weekend filled with ideas, experiences, and creative energy. Over three days, talks, workshops, round tables, and demonstrations explored a wide range of topics, from artificial intelligence applied to design and sustainability in digital production to the role of visual identity in contemporary culture.

A particularly meaningful moment for our school was the participation of Arrate García Ardanaz, a former I·D arte student, who presented her work within the Harrobi programme. This section of the festival is dedicated to showcasing the projects of young and emerging designers, giving visibility to new voices in the creative field. Seeing a former student share the stage with established professionals was deeply inspiring for both teachers and current students, as it demonstrated how the training received at I·D arte can serve as a strong foundation for building a professional career in design.

Basquerville, organised by SPRI along with other public and private collaborators, aims to foster collaboration between design, technology, and business, highlighting design as a strategic driver of innovation and social transformation. This edition once again emphasized the strength of the Basque design scene and the importance of creating networks between local agents, universities, studios, and creative communities.

For the teaching team at I·D arte, attending Basquerville represents a valuable opportunity for professional development and direct connection with current design practices, while for students it provides an enriching and motivating experience that complements their classroom learning.

At I·D arte, we are proud to take part in initiatives like this, which strengthen the ties between education and professional practice, and reaffirm our commitment to promoting an open, critical, and socially engaged approach to design and contemporary visual culture.

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