Lafiore, commercial packaging project

Posted in Exhibitions and publications, Higher Level Studies in Graphic Design, News EN, Sin categoría

Lafiore Vidrio Artístico was founded by the Tortella family in 1964 and, from its very beginnings, has run one of the few blown-glass workshops that keep this tradition alive in Mallorca. Lafiore is a craft shop that also offers guided tours, experiences and a Creative Coworking space.

Lafiore Creative & Select Store Mallorca is the boutique with a Mallorca Lifestyle philosophy that puts a wide range of decorative objects within reach of its customers to make their favourite spot at home feel special. It offers an abundant variety of products in original colours and shapes — unique pieces made by glass artists in a fusion of traditional blown glass with the most contemporary, avant-garde design. The shop’s offering also includes quality, contemporary-design objects made in Mallorca, such as textiles (teles de llengües), ceramics, gourmet products and everything that this magical island surrounded by the Mediterranean can inspire in the creators of these pieces.

Lafiore is a company with a strong commitment to sustainability and the circular economy. Its approach includes turning hotel bottles into glass objects, installing a photovoltaic plant that covers 90% of its energy needs in summer, and progressively eliminating plastic from its packaging. In addition, its pieces are wrapped in recycled newspaper, keeping alive a tradition that has endured since the company was founded.

Among the main objectives Lafiore wanted to achieve with this project, the following stand out:

  • creating attractive packaging to increase in-store sales.
  • strengthening its social and environmental commitment.
  • improving the brand’s positioning.

In the Projects III course, the students designed the secondary and tertiary packaging for Lafiore’s products, detailed below:

  • Primary packaging: local newspaper to protect its products.
  • Secondary packaging: one holding 4 non-stackable glasses and another for 6 units of the same product.
  • Promotional pack: containing 1 jug and 4 glasses.

To develop this project they used the Design Thinking methodology, a problem-solving method centred on people that combines empathy, creativity and rationality to develop innovative solutions. Its process is structured in five phases (empathise, define, ideate, prototype and test) and is applied to tackle complex challenges collaboratively.

In the exhibition you can see a small sample of their proposals.

We hope you enjoy it very much.

I·D arte Graphic Design students and teachers take part in the 3rd edition of Basquerville

Posted in Higher Level Studies in Graphic Design, News EN

From October 9th to 11th, the Graphic Design faculty and students of I·D arte took part in the third edition of Basquerville, the Design and Technology Festival held in Vitoria-Gasteiz. In just a few years, this event has become one of the most important references in the Basque creative scene, offering a space for exchange, reflection, and collaboration among professionals, companies, educational institutions, and design enthusiasts.

This year, the festival took place at IAK Antzokia, located in the heart of Vitoria’s Old Town. The intimate atmosphere of the venue, together with its vibrant surroundings, created the perfect setting for a weekend filled with ideas, experiences, and creative energy. Over three days, talks, workshops, round tables, and demonstrations explored a wide range of topics, from artificial intelligence applied to design and sustainability in digital production to the role of visual identity in contemporary culture.

A particularly meaningful moment for our school was the participation of Arrate García Ardanaz, a former I·D arte student, who presented her work within the Harrobi programme. This section of the festival is dedicated to showcasing the projects of young and emerging designers, giving visibility to new voices in the creative field. Seeing a former student share the stage with established professionals was deeply inspiring for both teachers and current students, as it demonstrated how the training received at I·D arte can serve as a strong foundation for building a professional career in design.

Basquerville, organised by SPRI along with other public and private collaborators, aims to foster collaboration between design, technology, and business, highlighting design as a strategic driver of innovation and social transformation. This edition once again emphasized the strength of the Basque design scene and the importance of creating networks between local agents, universities, studios, and creative communities.

For the teaching team at I·D arte, attending Basquerville represents a valuable opportunity for professional development and direct connection with current design practices, while for students it provides an enriching and motivating experience that complements their classroom learning.

At I·D arte, we are proud to take part in initiatives like this, which strengthen the ties between education and professional practice, and reaffirm our commitment to promoting an open, critical, and socially engaged approach to design and contemporary visual culture.

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